An experienced sales professional, Angelo DiPreta serves as an executive sales director at Quest Diagnostics in New York. Previously, Angelo DiPreta worked as a sales executive for five years at the American Express Company where he focused on establishing a network of business associates and selling the company’s marketing programs, products, and services.
A critical concept in business, the marketing mix was conceptualized by Jerome McCarthy in 1960. The four marketing mix comprises of 4Ps: Product, Price, Place, and Promotion. A company that focuses on these 4Ps has an advantage over the competition.
The product consists of the collection of products the company presents for sale while keeping an awareness of its life circle. The price depends on several factors and is determined by how much the customer is willing to pay to acquire the product. The price will decide where the product stands among the competitors.
The place refers to the strategies related to where the product is being sold and how it is being sold or distributed. Businesses can sell directly to customers without involving a third party or indirectly, by involving another business in the process. The last of the marketing mix is promotion. Promotion refers to the company's ability to entice and target potential customers to buy products.
